Ci, the company I now work for as a 'creative strategist' publishes a juicy newsletter called soundbite once in a while that shares some intelligence surrounding the SHIFT Report. I've blogged about it before - What do 5000 main stream North American's think (and behave) around issues related to sustainability and social responsibility. In a nut shell, it's way more than green green green.
Another feature on this one is a brand rivalry poll - Are Microsoft customers more concerned about the environment than Mac customers? Do people who drink Coke care more about local and organic than Pepsi drinkers? Is there really a difference between the people who buy Method and those who buy Clorox? Ci will profile the rivalry that has the most votes.I encourage anyone reading this to sign up for the newsletter and stay in touch. This company is smart and ambitious. Two good things I like to see in an employer of mine. ( :
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